Created in 2001, Fenway Sports Group is one of the largest sports, media and entertainment companies in the world with a proven track record of success for each of its subsidiaries.

Fenway Sports Group’s portfolio of companies includes some of the most storied names and clubs in worldwide sport: the Boston Red Sox, a Major League Baseball club; Liverpool FC, an English Premier League football club; Fenway Sports Management, a sales and marketing company; 80 percent of New England Sports Network (NESN), a regional sports television network; and 50 percent of Roush Fenway Racing, a NASCAR racing team. Fenway Sports Group also owns two of the most renowned venues in sports: Fenway Park, home of the Boston Red Sox, and Anfield Stadium, home of Liverpool FC.

Fenway Sports Group is led by principal owner John Henry and chairman Tom Werner, with additional ownership interests held by a select number of prestigious individuals. Henry and Werner collectively have more than 50 years of experience as owners in Major League Baseball.

Portfolio of Companies

The Boston Red Sox are one of the crown jewels of American professional sports franchises, playing for baseball’s most passionate fans at the club’s iconic home, Fenway Park. The Red Sox are synonymous with success on the field with three World Series Championships since 2004; in the front office, through Fenway Park’s critically-acclaimed improvements; and off the field, through the Red Sox Foundation’s work in the community and its donations to New England charitable organizations.

Liverpool Football Club is the most successful club in English football, having won 18 League Titles, seven FA Cups, eight League Cups, five European Cups, three UEFA Cups, three European Super Cups and 15 Charity Shields. A storied franchise with a rich history dating back to 1892 when the Reds played its first match at its home, Anfield Stadium, LFC is one of the most well-known and respected clubs in all of sport, and with more than 580 million fans spanning seven continents, LFC supporters “Never Walk Alone.”

Fenway Sports Management (FSM) specializes in property representation, sponsorship sales and brand management consulting, and serves as the global sports marketing and sales arm of Fenway Sports Group. Since its inception in 2004, FSM has created successful integrated sports marketing programs for the blue-chip brands it represents, including the Boston Red Sox, Liverpool FC, NESN, Roush Fenway Racing, Major League Baseball Advanced Media, Boston College Athletics and PGA Tour Playoff event the Deutsche Bank Championship.

Fenway Sports Management (FSM) is a global sports marketing firm that specializes in partnership sales, consulting, and the creation of unique and memorable events and experiences.

FSM is a part of an elite family of properties that includes some of the most storied names and venues in all of sports, including the Boston Red Sox, Liverpool Football Club, New England Sports Network, and Roush Fenway Racing.

We pride ourselves on building long-lasting, trusted relationships with iconic brands. Our vast experience, focus on innovation, and unparalleled service create impactful results and value for our partners.

View our AirBnB Case Study and our Hi-Chew Case Study.

NESN is New England’s home for two historic, iconic Boston teams with a national following – Boston Red Sox baseball and Bruins hockey. NESN also telecasts collegiate sporting events including ACC basketball and Hockey East games and develops shoulder regional sports content. This diverse array of sports programming reaches 4.85 million homes and boasts the highest rating of any regional sports network in the country.

Roush Fenway Racing is one of the most successful motorsports organizations in the world and the winningest team in NASCAR history with more than 300 victories. Led by the iconic Jack Roush, Roush Fenway’s team of drivers are some of the most recognizable names in the sport, including Trevor Bayne and Ricky Stenhouse Jr.